How to do better as an in-house marketing professional

 

Sound business development, clear direction, and well-executed strategic marketing is essential to professional services firms success.  Getting this right is a highly rewarding challenge.

So you're about to start your law firm marketing programme

Take control of practice development

Firm marketing plan template

Making great marketing decisions

Targeting your marketing effort

Getting partners thinking marketing  -  what works and what doesn't

Individual lawyer marketing plan template

Coaching and mentoring  -  conversation model role play

Business development coaching checklist

Business development progression  -  the path to success

Personal marketing skills index

Getting the client relationship review meeting right

Listening for those unspoken questions

Building trust

Making the right impression  -  establishing credibility

Cultivating gravitas

Before you write your tender or proposal

Obtaining references for bids

Do your due diligence

Coming under fire ?

Advertising brief guidelines

Evaluating sponsorship opportunities

Make the most of conferences

Choosing and using consultants

Strategic support for in firm marketers

Business development strategy

Workshop  -  Bidding to win

Workshop  -  Tender and proposal masterclass

Workshop  -  Pitching for business

Workshop  -  Marketing masterclass

Workshop  -  Winning and leveraging awards

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