About us
Our consultants
Our consultants draw on their strong academic backgrounds, diverse capabilities, impressive career achievements and extensive knowledge of how professional services firms operate to address issues, increase performance and improve profitability.
Our team
Linda Julian
Jennifer Arnold
Amy Burton-Bradley
Adelaide Amy
Monique Clement
Tracey Allen
Lucia Marin
Dott Hall
Our service philosophy
We create strategy: achievable and successful strategy. Then, we work with managing partners and firm executives to engage their professional teams to get firmly behind the strategy and make it happen.
As thought leaders, we never take a pyramid or "leverage" approach by deploying an army of early-career consultants on projects. Each project is strategised, informed, and tightly managed by a stand-out expert in professional services management who delegates only those tasks or project components which can be more economically and effectively serviced by another team member, also an experienced professional. We do not employ inexperienced or inadequately-credentialed junior staff.
We seek and accept only those projects or engagements where we can add substantial value, well in excess of our cost. If a project or idea fails the test of sound strategy, or if it is unlikely to succeed, we so counsel clients and recommend better alternatives.
If we cannot deliver exceptional expertise, strong prospects of success, and excellent value for money, we prefer to direct clients to alternate sources of support or assistance.
Often, we are able to forge relationships and networks among client firms to improve their competitiveness, appeal, and outcomes.
Deep understanding, wide appreciation, and real insight into the forces at work in the dynamic legal and professional services markets underpin our advice and service to clients.
Our principles
- We value relationships
- We are open, transparent, trustworthy, and committed
- We always act with integrity in advancing clients interests
- We are thought leaders who initiate, challenge, and innovate
- We are flexible, easy to deal with, and swift to action
- We are dedicated to excellence in all that we do
- We take accountability for delivering outstanding value
- We work with clients who recognise the value we create and reward us.
Our values and beliefs
- Pride makes it special
- Money makes it mutual
- Balance makes it sustainable
- Purpose makes it worthwhile
- Learning and "stretching" makes us grow
- Fun makes it fresh
- Friendships make it feel good.
Contributing to the community of expert professionals
We believe in generously supporting the professions which have made it possible for us to build a healthy consulting practice and satisfying careers. JMA team members give generous support to professional organisations and associations, especially in the legal community.
Giving back to the profession which supports us takes these forms:
- presentations to professional conferences
- research projects
- white papers on issues of importance to professional practices
- teaching the legal leaders of the future in partner accreditation courses
- contributing articles and opinion pieces to professional journals
- opinion pieces, analysis, commentary and advocacy through news media
- strategic advice to boards and steering committees
- assistance to practitioners in need.
Recipients of our substantive contributions to the profession which sustains us include:
Law Society of NSW
Law Institute of Victoria
Law Society of Queensland
Law Society of South Australia
Law Society of Western Australia
Law Society of Tasmania
Law Society of Papua New Guinea
Regional Law Societies
Quality in Law
Best Practice Lawyers
LawAustralasia
LawLink NZ
NZLaw
Austlaw
Australian Insurance Law Association
New Zealand Insurance Law Association
College of Law
Asia Pacific Professional Service Marketing Association
Professional Administrators Group
committees and working parties of professional bodies.
Environmental policy
Julian Midwinter & Associates and all our team members take environmental responsibility seriously. Our practical contributions include:
- fuel efficient motor vehicles
- locating offices for convenient and efficient public transport access
- using public transport wherever possible
- harnessing technology to eliminate unnecessary commuting, travel and printing
- greening our office environment
- responsible property maintenance
- using green suppliers wherever possible
- use of energy rated equipment and rechargeable batteries
- energy smart office and lighting
- fresh air ventilation rather than air conditioning when appropriate
- air conditioning settings and temperatures adjusted according to daily conditions to reduce energy consumption.
- biodegradable or recycled packaging
- paper with recycled content and double-sided printing
- office recycling of toners, papers, plastics, cans etcetera
- separate waste and paper recycling bins at each desk.
Corporate social responsibility
At Julian Midwinter & Associates corporate social responsibility is a central tenet. We view ethical and socially responsible behaviour as an imperative: a personal moral obligation, good business practice, and an enlightened way to live and work. We are committed to making a positive contribution to our wider community. Our business and our professional conduct is invariably socially responsible.
Core to corporate social responsibility are our everyday business operating practices, such as:
- a model and empathetic employer for all team members
- a provider of exceptional career development opportunities and solid support for talented young professionals
- an adequately capitalised and suitably funded organisation
- a business with sound day to day financial management
- a responsible, fair customer and client of suppliers
- a prudently governed corporation, compliant with all legal and regulatory obligations
- a consistent contributor to industry and professional bodies
- a generous contributor of pro-bono services
- a leader in enlightened management practise.
We make substantial contributions and offer active support for worthy causes. Substantial financial and significant in kind support is provided to:
Animals Asia
Animals Australia
Australian Wildlife Protection
Berowra Waters Rural Fire Brigade
Borneo Orang-utan Survival Foundation
Cat Protection Society
Cell and Gene Trust
EpilepsyAction
Fred Hollows Foundation
Free The Bears Fund Inc
Good Samaritan Donkey Sanctuary
Humane Society International
Kokoda Track Foundation
Monica’s Doggie Rescue
National Breast Cancer Foundation
North Shore Heart Research Foundation
Royal North Shore Hospital
Salvation Army
Social Ventures Australia
Sydney Dogs Home
Sydney Theatre Company
Yalari
Zoological Parks Board.




