Legal and other professional practices frequently use competitive tenders and proposals to obtain work from new clients or continue relationships with established clients. This is an expensive and time consuming process.
Before you bid:
- Critically evaluate the strategic position of your firm in relation to any particular bid, pitch, or tender
- Understand your positioning apropos competitors in this market segment
- Evaluate the strengths weaknesses of what you can offer
- Assess your probability of winning the business, if you proceed
- Formulate strategies to maximise your probability of success
- Work out the resources you'll need to successfully bid
- Be prepared to make the judgment call : don't squander scarce resources on longshot bids without understanding exactly what you're doing !
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