Use this checklist to assess the stage you're at in the client relationship marketing continuum.
- Basic - what you see this time is what you get, and there's little further contact between the professional and client.
- Reactive - "call me if you have any questions".
- Accountable - you call your clients at the completion of the work, check that everything is ok, and ask for suggestions and input.
- Proactive - you call your clients to make them aware of new services, developments, and items of interest which may be of value to them.
- Partnership - you constantly work together with your clients to find better solutions to their business problems.
Proactive business developers and true partners will enjoy much greater client loyalty, professional success, and prosperity over the long run.
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