eTips - Julian Midwinter & Associates

Expanding client accounts

By Linda Julian

How well do you rate on these important elements of expanding client accounts ?

  • getting close to clients
  • handling engagement meetings
  • identifying opportunities for growth
  • obtaining invitations to propose or tender
  • planning sales meetings
  • selling your team
  • cross-selling to established clients
  • following-up opportunities
  • writing effective marketing letters
  • using client feedback to grow your accounts
  • leveraging from success.

Use this as a checklist to identify areas you might need to work on, then enlist some expert help  -  it's worth it.



 

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