Every year, a multitude of new professional service products or packages are developed and launched, often at great cost. But few make the hit their owners and promoters expect.
So, you have a new professional service package in mind ?
Do this quick test before spending your scarce time, energy, and money on further development and launching your product to market.
- Have you done the research ?
- Is it really a new offering - or just one more variant in a crowded market ?
- What's in it for the clients you have in mind ?
- Will they see clear benefits ?
- How certain will the client be of actually achieving the result you have in mind ?
- Is the outcome you promise different from and better than the alternatives ?
- Will this "grab the attention" of typical clients ?
- Is the service really ready to take to market ?
- Are all the details worked out - pricing, promotion, delivery team ?
Screen your proposed service with these tests - if it passes, you're well on the way to a successful launch. If not, use the test to work out whether it's :
- a bad idea
- an idea, just like many others
- just not ready for market yet
and act accordingly.
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