eTips - Julian Midwinter & Associates

Successful presentations

By Linda Julian

Sometimes nerve-wracking and mostly requiring a fair amount of effort and preparation, presentations are not the easiest thing in the world for everyone.  But, these proven techniques  -  open secrets  -  will make a positive difference.

Make your next presentation more effective by taking this advice.

You need high credibility.  A professional who knows his/her subject inside and out definitely had more credibility than a half-hearted attempt at understanding.  Don’t present if you won’t be completely credible !

Every presentation is important.
  Each presentation you give should be treated as though the first and last time you have to make an impression.  So, make it professional and seamless.

Don’t use a standard presentation.
  Whatever your reason, never give in to the temptation of using “just the standard” presentation.  Tailor your presentation to each situation or subject.

Understand your audience.
  Think about who will be at your presentation, their needs and interests, and their agenda.  If possible, survey your audience prior to your presentation to ensure you understand what they want.

Set your objectives.
  Don’t be unrealistic.  Be specific.  For example, your objective might be simply to establish yourself as a leader in a specific field, or as an expert who has a refreshingly unconventional approach to a particular issue.

Assemble the data.
  Do the required research to ensure that you are credible.

Structure your presentation.
  The “sermon” technique works well  -  “tell then what you’re going to tell them, tell them, then tell them what you told them” or:  outline, body material, summary, and conclusions.

Assemble support materials.
  Organise any visual aids, props, and hand-outs well in advance. 

Visual presentation support
is expected these days.

Rehearse.
  Prepare yourself mentally, and try to have a dry run.  Don’t make the event your rehearsal !

Make a successful delivery.
  Maintain eye contact, keep the audience interested, and take your cues from the audience.

Evaluate.
  Elicit feedback and self-examine  -  you’ll learn !


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