Big ideas can really make a difference and be effective for your business development and marketing.
Here are some big ideas to think about:
- competition is about your relative advantage over competitors, and depends on differentiation - think hard about what makes you different from the rest, and where you can gain a distinctive advantage
- strategy is about choices and trade-offs - you can't pursue every opportunity, and your strategy is what should dictate the choices you make, the trade-offs involved, and what you say "no" to
- operational effectiveness is essential - but it's not a replacement for a sound strategy. Even the most efficient delivery and slickest sales capabilities don't make up for defective strategy
- competitive advantage can derive from your location - where you cluster matters - because it can be at the heart of competitive advantage. Think of Silicon Valley. Think of your networking connections built around an industry or special interest.
Getting these bigger marketing ideas right is worth an hour away from the office, once in a while, given to no more than really thinking - and then writing it down.
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