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Getting colleagues thinking business development

By Linda Julian

Keen business developers often ask our advice about how to fire up their colleagues.  Here are some conversation-starters and stimuli to help you get your colleagues to "think business development".

  • What works for you in attracting new business ?
  • What are your secrets to keeping good clients ?
  • What kind of client do you do your very best work for ?
  • If you could acquire or improve one business development skill, what would that be ?
  • If you have a favourite client, who is it ?  What do you think makes that relationship so successful ?
  • Is there an "alternative pricing strategy" you have used with a client that was very successful from both the client's and the firm's perspectives ?
  • If you could work for any client, which one would you choose ?  Why ? 
  • What has been your most successful relationship-expansion experience ? 
  • Describe a client with whom you work who has an obvious need for much more help/services from the firm ?



  

 

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