There are sure-fire ways to make yourself magnetic to clients. These are the five "Ps" of magnetism - some might call it charisma:
- Passion - enthusiasm is infectious, but genuine passion for protecting and advancing clients' interests will excite clients and attract the help you need from your team
- Preparation - know what you're talking about and get yourself organised to say it - do your homework
- Pay attention - get the details right and make clients feel important and valued by listening closely to what they say and mean
- Pick up the pace - be articulate and get your message out clearly, succinctly, and quickly. Getting you message across at a rapid pace will help you to look more knowledgeable, efficient, and in control
- Promote yourself - be self-confident but without arrogance - exude quiet self-confidence and believe in your ability.
The most important "P" to avoid is this: don't be phoney. Humans have well-honed phoney-ness detectors. Phoneyness will bring you undone in an instant.
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