eTips - business development tips online

Write in the right tone

By Linda Julian

Everything we write communicates a mixture of verbal and non-verbal meanings.  It can sometimes be quite challenging to convey a positive, efficient, yet reader-friendly tone in your writing.

"Tone" describes the "sound" of your writing  -  how it sounds to your reader.  Tone signals the kind of relationship you want to establish with your reader.  Your writing tone may convey trust and respect … without the words ever appearing in your text.  Examples of what we're talking about are:

  • An urgent tone is signalled by imperative statements like "it is essential that …"
  • An informal tone is conveyed with abbreviations and colloquialisms like "let's" and "you'll"
  • A distrustful tone is signalled by overly polite phrases and excessive formality like "I must ask that you kindly …" and "please be good enough to ..."
  • A negative tone is conveyed by bad news and criticism like "unfortunately," or "most regrettably ..."
  • Self-importance and pomposity is the tone which is achieved through old-fashioned language such as "the abovementioned", "hereinbefore mentioned" or "I refer to your letter of 7th inst.".

So keep in mind that the next time you put "fingers to keyboard", your feelings are showing !


If you like eTips, you'll love the book !
Julian Midwinter & Associates - The Passionate Professional For more details or to order your copy, click here

Click here to receive eTips each week.

Ensure you receive eTips each week please add eTips@julianmidwinter.com.au to your address book or safe sender list. See our privacy policy for more information.

Use this eTip

You are welcome to distribute this document electronically, email it, load it on your website, print and circulate it as widely as you wish. You may not alter or edit it in any way, nor may you claim it as your own work or charge for it.

© COPYRIGHT 2003 JULIAN MIDWINTER & ASSOCIATES PTY LTD