Most probably, your clients already hold you in high regard. But even the most loyal clients appreciate extra comfort.
Here are a few proven techniques to increase a client’s comfort with you, and with the advice and service you offer.
- When you write an article or give a presentation, circulate copies to clients and contacts - it will confirm your credibility as an expert, as well as showing you’re thinking of your client.
- Invite clients to seminars and educational forums where you can both showcase your expertise and add value by transferring knowledge.
- Ask for feedback - directly, indirectly, through surveys, formally and informally - it confirms to your client that s/he’s made the right choice: a professional who cares about getting it right.
- Be easy to deal with - wherever possible communicate with clients their way - if a client loves email, use email; if a client resists phone calls, take the hint and do more face-to-face.
- Save your client’s money whenever you can - and remember to tell the client that you’ve done this.
- Tell the client you appreciate their business - and treat him/her as a VIP.
- Always aim to deliver value in excess of your fee - and check with the client that you’re achieving this.
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