Critical business development success factors

By Linda Julian

Rate yourself on these factors, each critical to your business development success:

• technical skills
• understanding of your target market
• emotional intelligence
• listening skills
• ability to quickly develop rapport
• ability to attract the right attention from your target market, clients, and prospective clients.

If you figure there’s an area which is letting you down:

• check back copies of eTips
• role play and rehearse better approaches
• ask your colleagues and in-firm resources for coaching
• seek expert external help.