If you haven’t developed a clear marketing strategy, here’s a good way to get started.
Do a competitive SWOT analysis - strength, weaknesses, opportunities, threats - honestly.
- list your distinctive features, benefits
- review the implications
- generate a practice positioning statement
- agree criteria for identifying and prioritising target markets
- list existing and potential market targets and rank these
- discuss and agree criteria for identifying and prioritising target clients
- list existing and potential clients and rank these
- determine a client development and growth strategy for each existing client
- determine a business development strategy for each potential client.
This will help you to get underway.
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