How clients find you

By Linda Julian

High-minded items like client acquisition, profile raising, public relations and sponsorships can camouflage an important reality:  it’s about how clients find you!

In approximately ascending order of impact, here’s how your next client can find you:

• signage
• advertising  -  press and Yellow Pages
• sponsorship
• directories and specialist listings
• approved provider lists and accreditations
• recommendations and word of mouth.

The internet is conspicuously absent from this hierarchy. That’s because its power is enormously variable across market segments, and its impact varies accordingly.

Never underestimate the power of word of mouth and the huge value of referrals.

Check out other eTips for how to leverage this wonderful, free, promotional avenue.