Here are some simple tips to leverage the business development possibilities of the time you spend at industry and professional conferences.
- Seek out your clients - let them know you’re there and interested. Catch up with them and reinforce relationships this way
- Ask your clients to introduce you to their colleagues and contacts - widen your relationships with their circles
- Meet the speakers and organisers to widen your industry relationships and gain profile
- Exchange views with other delegates about papers presented and issues canvassed - always a good way to build new relationships
- Get a copy of the registration list and select those to add to your database for future newsletters, seminars, and other profile raising activities
- Don’t just hang out with your own team (colleagues and old friends) - rather, circulate !
- Think through the articles or papers you’ve written relevant to the interests of attendees you meet and offer them a perfect reason to follow-up
- Get input to your new ideas and plans - ask for opinions and feedback.
By doing these simple things you’ll make your time at conferences much more productive.
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