Here are some proven techniques to successfully market your expert services to local government.
- raise your profile at conferences, in journals, and in other relevant forums
- recognise stakeholders
- reflect community concerns
- be sensitive to local issues
- demonstrate expertise - don't just boast it
- differentiate based on your (unique) understanding of local sensitivities and concerns.
When preparing marketing collateral or tendering, ensure that these key themes are woven through:
- community interests and involvement
- stakeholder interests
- early resolution, mediation and dispute minimisation
- build in process transparency
- cost effectiveness and economy
- balance of representation of interests
- ethical and fair dealings
- awareness of tight budget constraints
- efficiency, effectiveness, and appropriateness for local government.
If you can reflect these values and themes, you’ll be a much more comfortable fit for most local government agencies and likely to be their choice.
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