For expert professionals, lawyers especially, the world has changed dramatically, even since the beginning of this century. Think:
-
globalisation
-
downsizing
-
industry concentration
-
technological revolution
-
outsourcing
-
huge stress on business ethics
-
increasingly astute consumers.
Only those lawyers and other professionals prepared for and running with continuing change can look forward to polishing their brass nameplates at the end of this decade.
Those who read the handwriting on the wall too late will not keep themselves and their firms at the leading edge.
Clients (and talented youngsters) demand strong professional leadership which can cope with change.
Look around and you’ll see fewer “celebrity” lawyers and individual super-big names than in the past.
There has been unprecedented churn in appointments by high profile clients over the last few years.
Use some of the quieter moments of this holiday season to do some valuable reflection and quality thinking in preparation for a strategically healthier and happier new year.
A few points to ponder:
- So far, how has each of the trends listed above (globalisation, downsizing, industry concentration, technology evolution, outsourcing, stress on business ethics) impacted you and your firm?
- What effects, derived from these trends, have you observed on your counterparts and competitors?
- What further changes do you expect your clients to face?
- What will be the probable affects of this on you clients’ buying behaviour?
- What do you need to do to prepare for this future?
|
