Make the most of business development opportunities when attending your next conference.
Rather than merely depending on the general networking possibilities, you’ll benefit from a little pre-conference work.
Here are a few ideas:
- If available, obtain the registrant list in advance
- Pick out your clients who are registered
- Identify your contacts, referral sources, and targets for follow-up
- Selectively phone or email to arrange getting together at the conference
- Make contact with any speakers of special note - alert them to your interest in their paper, and arrange to get together
- Use this opportunity to tell your clients and prospective clients about a forthcoming conference of direct interest to them - offer copies of papers or a briefing on conference content post-event.
These simple steps will help you make the most, in business development terms, of your investment of time and money in conferencing.
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