Presenting a persuasive service plan

By Linda Julian

Astute, quality clients want to be persuaded that you have a well-devised plan to deliver service to them.

To formulate your service plan, answer these questions:

• How will we receive instructions and get underway with the work ?
• What other steps will we take ?
• How quickly will we do it ?
• What else will we do about the work ?
• How will we track progress ?
• How will we report to the client ?
• How will we charge for it ?
• When will we bill and collect our fees ?
• What value added services will we offer  -  which ones at no charge, and which ones at additional charge ?
• How will we assess our clients satisfaction ?

Like so many other areas, presenting a service plan persuasively starts with having a well-conceived foundation.  That way, you’ll make a compelling argument for the client to entrust you with their work.