While consistency counts when it comes to copy, it is also important not to sound like you are out-of-tune and from the middle ages.
Consider these ideas when you next put pen to paper in the persuasion frame.
Every so often, check over marketing materials you are sending to clients, prospective clients, and into the marketplace at large.
Check the wording - the language. Does it sound right for now ?
Consistency counts. Ensure similar copy style is used across all collateral, including website content, brochures, marketing precedents, proposals, and any other promotional materials.
Make certain information included is relevant and up-to-date.
Double check phone numbers, addresses, and other contact details - are they still applicable ?
Check that messages are consistent with your brand image and chosen strategy.
Regular reviews of your marketing materials will ensure that copy you use to promote your firm remains lively and current, and prove a useful tool to get your messages out to clients, prospective clients, colleagues, and the wider market.
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