Selling messages get tired and dated, especially if built around fads.
Every so often, take a close look at your key selling messages to make sure they’re tuned in to contemporary management concerns and priorities. Show how you can help to solve problems of importance today.
“Hot” contemporary issues to keep in mind as you update your selling messages include:
For government
- cost savings
- eliminating/reducing waste and duplication
- budget certainty
- meeting wider community concerns and demands
- buying services from organisations whose values reflect and support government policies.
For corporates
- improving competitiveness
- maximising revenues
- increasing profitability
- minimising deal risk
- ensuring compliance
- improved certainty of outcomes
- rapid turnaround and high levels of responsiveness
- improving value delivery.
Smaller enterprises
- business growth
- getting deals through quickly at acceptable risk levels
- navigating the increasingly complex regulatory environment
- reducing cost
- protecting assets
- dealing with bureaucracies.
For private clients
- handling life’s crises
- building wealth
- minimising expenses
- saving time.
Some of these themes are old - others quite new - but they’ll all resonate in your target markets today.
Make sure that your selling messages aren’t still mostly directed to what was “hot” last decade.
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