Whether you're presenting, proposing, tendering, or just plain persuading, it matters to get the pitch right: spot on.
What you say [or write] matters - lots. How you say it matters just as much.
Once you've worked out what needs to be said, take a few moments to think about how messages should be packaged or delivered to be truly effective.
Avoid buzzwords, jargon, or "in" language - unless you're absolutely sure that your audience will understand and use this language exactly as you would. Opt for widely understood, mainstream language to avoid alienating sections of your audience and creating chasms or disconnects.
Check that your language and expression isn't downright dull. A dose of excitement, enthusiasm, and passion will help to fire imagination and stimulate action. If an issue doesn't energise you much, just how much impact do you expect to have on your audience ?
If you have to make a formal speech or presentation, and you're looking for inspiration to help you make the perfect pitch to your audience, take a few lessons from great modern speeches. Think back over the metaphors and impassioned style of orators like Martin Luther King, Winston Churchill, Billy Graham, Gough Whitlam, or some recent US Presidents:
- All founded their pitches on strong convictions.
- Each captured attention.
- Each was convincing and clear.
- None tortured the language or used little-understood jargon.
- They didn’t bore people into yielding to their proposition.
- All effectively called audiences to action on the path to a new and better way - much like where you want to take your clients.
You have a worthwhile proposal for your client. Pitch it perfectly and call your client to join you on the path to a better future together.
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