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“By invitation only” bids

By Linda Julian

Did you want the opportunity to tender, propose, pitch or bid but didn’t get invited ?

The alternatives you have are these, individually, or in combination:

  • to persuade the key person that you have something radically different and better to offer than the rest and should be invited to bid
  • to go further up the tree  -  carefully  -  to persuade higher authority that the process should be opened to you, because you can offer a better and more effective service than many competitors, including at least some of the incumbents
  • to go to the prospective client with a different and better and much less expensive service offering than their current ones so they are compelled to pay some attention to you
  • to get some of your allies  -  if you have them  -  at the prospective client’s firm, in places of authority, to exercise their influence to ensure you are invited to bid
  • to capture attention of most senior management level in a way that they say “get a proposal from that firm  -  they must be considered”
  • to capture attention of the procurement specialists demonstrating that you will be both better and save money so they say “we must consider them”

You need to think through the implications of each  -  consider the myriad of dangers, and the resources which are appropriate to devote.  In some instances there’s no going back, so be ultra careful !


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