Just as you’re more inclined to reach for that bottle of wine with the gold medallion sticker, or that novel with a Pulitzer prize, so clients and referrers are subliminally influenced by the prestige and recognition bestowed upon you and your firm by awards. Even more so when awards are from a credible source.
Other benefits
Awards are nice to have for their own sake but have you considered these other benefits ?
- “proof” for your claims in credentials, presentations and tenders documents
- morale boosting for your team
- attracting first-rate job candidates to your firm
- an excuse to get in touch with your clients and referral sources to communicate the good news
- momentum - once you are recognised by one organisation you will often be invited to participate in other award competitions.
What to enter
Don’t just look at the main awards for your profession.
Think beyond the obvious to consider some other categories where you may have achieved excellence:
- innovation
- larger business awards, recognising diversity, family, friendly workplaces, flexible working conditions
- industry based awards that will resonate with your clients, for example industry association award for best professional firms
- young achiever awards
- women’s business awards
- employer of choice recognition
- corporate social responsibility
- equal opportunity awards
- environmental awards
- services export achievement
- international awards.
There are a great many opportunities to highlight and be recognised for your achievements. Best of all, awards are usually free to enter, and make you a lovable winner.
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