Impact = ideas + insight + innovation

By Linda Julian

Much marketing wallows in a sea of sameness.  Enormous efforts are expended searching out small advantages in the quest to create differentiation among many apparently qualified, capable, and often similar professional service firms.  Pursuing the holy grail of differentiation is often much less effective than going for the end game:  impact.

It's an equation:  insight + ideas + innovation = impact.

High impact is the product of:

• drawing on deep insights
• bright ideas
• lots of innovation.

You'll gain great business development advantage when you:

• actively draw on deep understanding you've accrued about significant problems and business issues before your clients and target clients
• take a hard (and fresh) think about their challenges and opportunities to which you might make a positive contribution
• brainstorm to formulate some big ideas in response 
• experiment with what may prove radically better ways to tackle the problem or work
• show the positive and measurable results your client can expect from your well-conceived and innovative service.

Rather than endlessly pondering minor points of difference which are unlikely to resonate with clients and prospective clients  -  or, worse, be meaningless and valueless to them  -  invest your efforts in increasing your impact, using our formula.  We've proven it over and over.