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Power in your points - Tips for effective and compelling presentations

By Linda Julian

One proven path to raise your profile as a credible and expert professional is through presentations to the right audiences.

If your PowerPoint presentations are ho-hum, you risk sending your audience to sleep.  Or worse your message and impact is diluted or completely lost, and your profile can be damaged.

Here are some practical pointers for a successful PowerPoint presentation.

Golden rules for slides

  • maximum of six lines of text per slide and 6 words per line
  • keep text larger than 20 points for on-screen shows
  • spread your information over multiple slides rather than crowd onto one
  • if you have lots of detailed material to cover consider providing a supplementary handout such as a white paper
  • dark backgrounds work best for on-screen shows
  • light backgrounds work best for overheads
  • keep animations to a minimum  -  unless you are a skilled presenter with PowerPoint they will distract from your message and make you flustered
  • a picture speaks a thousand words suitable images can break the monotony of text heavy slides and provide interesting talking points
  • favour using one large picture rather than many small pictures
  • keep graphs ultra simple.

Avoid

  • gimmicky fonts, stick to one or two known fonts
  • crazy and garish backgrounds  -  hard on the eyes and distracting
  • centred bullet points, keep them left aligned
  • using all UPPER CASE
  • underlining
  • and too much “punctuation”
  • detailed statistical tables
  • visual clutter.

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