Before a client selects a new lawyer or other expert professional, s/he needs answers to several questions.
While it might be easier if these questions were clearly articulated, you’ll score high marks for anticipation by dealing effectively with “unspoken questions”.
From our research, here are the general questions, which almost every prospective client has on their mind:
- Are you the right professional to work with me and my team ?
- Can I count on you ?
- Will you give my work the attention I want ?
- Is your firm good to deal with - reliable, stable, safe, reputable ?
- Will my reputation be enhanced (or might it be damaged) by dealing with you ?
- Will you do my work at a price that I can afford ?
- Will I get value for the money I spend with you ?
- Will you let me down ?
- Will you be easy and comfortable for me to deal with ?
For each new client, take a few minutes to work through these questions until your answers are short, clear, and truly persuasive.
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