Listen - listen - especially to unwelcome news. Listen to what your clients say. Listen to unpopular views, and listen extra carefully to what you don't really want to hear.
Do the research - make sure you get as much input as possible on a subject. Disparate input will help you come to terms with the issues. You need a wide range of information from disparate sources to form a sound basis for the decisions you must make.
Make a business development plan - write it down and stick to it. A written plan communicated to everyone is much more likely to succeed than any amount of talk. Review progress against your plan.
Be prepared to take tough decisions - take responsibility for tough decisions. Good decisions are often lonely, and sometimes unpopular. You can't depend on consensus to make the right decisions in marketing. You will be constantly faced with new opportunities - you can't pursue them all. So, be prepared to be tough enough to let an opportunity pass.
For smart strategy, insightful advice, and skills development to get off to set a successful course for this financial year, please get in touch.
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