Being buyable

By Linda Julian

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Becoming really buyable is a combination of being those things which make you widely attractive as a professional plus understanding buying then overcoming obstacles to being bought.

Your pathway to being buyable breaks into four stages:

1 What do clients want ? 
They want a solution to their problem or challenge.

2 How do you get in the door ?
Walk through the front door based on your reputation and profile.

3 How do clients decide ? 
By converting yourself into their solution to the problem or challenge at hand.

4 What does it take for them to proceed ? 
By making yourself their safe and comfortable choice and a salve for their anxieties.

So, how can you remove barriers to being buyable ?

Make yourself an easy buy -   easy to deal with, good cultural fit, flexible, and really keen.

Make yourself the endorsed decision at all levels  -  preferred by all key stakeholders and acceptable to the rest.

Showcase your credentials  -  your reputation, profile, qualifications for this project, and experience which distinguishes you.

Make yourself liked  -  founded on strong rapport and genuine interest.

Reduce their perceived risks  -  make it sensible and smart to entrust you with their work.

Make them want you by showing you’re right for them  -  instil confidence that you’ll do a great job.

By making yourself widely buyable, understanding how buying happens, and removing barriers, you’ll not only be buyable, but you’ll be bought much more often.

For one-on-one coaching, group workshops, and independent assessment of buying barriers with which you’re contending, please get in touch.