eTips - business development tips online

How to uncomplicate your firm

By Linda Julian

By

Uncomplicated means simplifying for the client, for suppliers, for outsourced services, and so the client community enjoys relating to the professional and firm. 
Mostly it’s easier to increase complexity. 

It’s easier to mistrust your people than to entrust and empower them.  It’s easier to create a new rule, procedure, form, or task than to simply and sensibly apply established principles, conventions and protocols. 

The fastest ways to simplify and minimise complexity in client interactions is:

  • to empower your people to draw on well-understood principles
  • to recognise and reward appropriate exercise of autonomy and initiative. 

Highly centralised and authoritarian cultures aren’t uncomplicated. 
Evaluate your practice:  take a client perspective.

  • Is it uncomplicated ?
  • Is it easy to relate with ?
  • Is it easy to navigate your website ?
  • Is it easy to speak to the right contact ?
  • Is it easy to obtain preliminary information ?
  • Is it easy to find the right person for the project ?
  • Is it easy to engage your services ?
  • Is it easy to raise a query or concern ?
  • Is it easy to make a complaint ?
  • Is it easy to talk to the partner in charge ?  To the managing partner ?  To others who make decisions ?
  • Is it easy to read your documents ?
  • Is it easy to understand your invoices ?
  • Is it easy to pay your firm ?

And what about you…

  • Are you truly easy to deal with ?
  • Do you uncomplicate things ?

Think about this further.  Commit, this very week, to taking unnecessary complexity out of one aspect of dealing with you. 

Your attractiveness and appeal to clients will boom  -  you’ll occupy a distinctive and cleverly differentiated place in their consciousness as a result. 

We can help with spot-on recommendations, coaching, workshops, and counsel.

 The Passionate Professional: creating value, success, prosperity
 If you like eTips, you'll love the book !
 For more details or to order your copy, click here

Click here to receive eTips each week.

Ensure you receive eTips each week please add eTips@julianmidwinter.com.au to your address book or safe sender list. See our privacy policy for more information.

Use this eTip

You are welcome to distribute this document electronically, email it, load it on your website, print and circulate it as widely as you wish. You may not alter or edit it in any way, nor may you claim it as your own work or charge for it.

© COPYRIGHT 2011 JULIAN MIDWINTER & ASSOCIATES PTY LTD