Who we are

Amy Burton-Bradley

Consulting Director

I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!

During her 15 years immersed in professional services marketing Amy has seen what works, and what doesn’t.

Her advice and practical know-how propels professional practices to better business development and greater profitability.

Tenders, bids & proposals expertise

In 2016 Amy’s tender, bid and proposal win rate was 89% (based on 24 wins in 27 bids)

Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.

Amy has special knowledge of tendering to all levels of government and the insurance sector.  Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.

Since 2009 her success rate in tenders and bids has consistently run at better than 80%, see more details of Amy’s impressive track record here.

Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.

A Partner in the business Amy also leads the consulting team at JMA along with Director, Mark Midwinter.

Marketing & business development expertise

When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.

What clients are saying about Amy

“Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.”
Director, building inspections firm, 2016

“Amy was brilliant!”
Managing Partner, national Australian law firm, 2016

“Whilst I know that there were other members of your team working on this RFP, I dealt only with Amy. She was exceptionally professional, hardworking, innovative, understanding and very accessible throughout the entire process.”
Partner of national law firm, 2016

“Amy is always available & has the industry knowledge to assist in crafting a response which may attract the assessor.”
Practice Group Leader, law firm, 2016

“Working with Amy, our document was able to provide new solutions and direct the client to alternative ways to achieve savings with a preferred result for all.”
Practice Group Leader, national Australian firm, 2016

“Thank you for making the [tendering] process enjoyable, rewarding and seamless. Your intelligence, expertise and professionalism is outstanding. Your personal skills (and on this one we have largely dealt with each other by email) have been terrific. I look forward to working with you again. You are a great resource for [our firm] and we love having you on our team.”
Managing Partner of NZ boutique law firm, 2015

“Thanks also to Amy for her valuable assistance. She was well organised, on top of the subject, accessible and pleasant to deal with.”
Principal of NSW specialist law firm, 2015

Amy Burton-Bradley
Talk to Amy about your next tender, bid or proposal

Amy's blog posts

Your favourite blog posts of 2016

It’s a wrap for the JMA BD insights and tips blog for 2016, but before we slide into holiday mode, we wanted to take a look back at our readers’ favourite posts of 2016. These are the top five – have you read them yet? #1 Pricing lessons from a Big Six pricing specialist Our […]

Winning tenders, bids and proposals: what matters most?

Clients often ask me what will help them write a winning tender, bid or proposal. Look through the following list of proposal or tender attributes (or key pieces) and pick the three you think will have the most impact on whether you win (or not): content accuracy clarity of writing completeness conciseness persuasive language addressing […]

Using firm governance and management to gain competitive (and other) advantages

When leading and large clients determine their professional service relationships, one factor influencing their decision is how well prospective service providers fit with their own values, culture, and aspirations. Evidence of strong governance and responsible management goes a long way to demonstrating this fit and becomes especially important in competitive bids, tender and proposal processes with […]

Amy's publications

IBM's reputation at risk

Sydney Morning Herald 12 August 2016
View Publication

The profitability of niching down

Law Society of NSW, 10 February 2015
View Publication

Are you sophisticated?

ALPMA blog, 23 September 2014
View Publication