Amy Burton-Bradley

With more than a decade of professional services marketing experience, Amy has seen what works, and what doesn’t. Her advice and practical know-how propels professional practices to better business development and profitability.

Amy is expert in tenders, proposals, and pitches for business. Her enviable success rate derives from clear thinking, expert advice, creative approaches to presenting credentials, and effective project management.

Apart from crafting winning tenders, pitches and bids, she has a proven track record in formulating and implementing practical initiatives across the marketing mix:

• boosting referrals 
• developing and improving website effectiveness 
• advising on maximising gains from social and digital media in the professional services context 
• branding, rebranding, and adding polish to firms’ professional presentation 
• advising on pricing and alternative fee models 
• attention-getting market communications and advertisements 
• coaching professionals to develop business 
• recommendations on evaluating and leveraging sponsorship opportunities 
• advising on event organisation and management 
• preparing and developing winning award submissions 
• implementing effective direct mail campaigns to stimulate business growth 
• client, market and industry research 
• advising on media relations and adverse publicity.

Amy’s credentials span supporting diverse professional services firms including:

• legal practices in Australia and New Zealand ranging from sole practitioners to national firms 
• insurance investigators, brokers and loss adjustors 
• consulting engineers 
• business relocation professionals and facilities managers 
• migration agents 
• accountants and insolvency professionals 
• healthcare and rehabilitation services.

Clients value Amy’s highly developed technical skills plus good sense, nous, and a “make it happen” approach on every project.

Amy’s research skills were honed through her Bachelor of Arts (Australian History) and Diploma in Business (Marketing).

Prior to joining Julian Midwinter & Associates, she managed marketing at two successful commercial law firms and for Australia’s largest engineering consultancy.