We are experts at helping professional service firms attract, win, grow and retain clients.

Diagram

We understand…

It’s tougher than ever to attract, win, grow and retain clients.

Our work is directed to overcoming business development challenges of firms and professionals who want to:

  • turn strategic aspiration into positive action
  • consolidate and expand client relationships and grow revenues
  • move away from an over-reliance on existing clients for growth
  • win more tenders, proposals and pitches for business
  • link marketing plans and activities to revenue generation
  • find the time, budget and right marketing and BD resources
  • build an effective BD to-do list from a multiplicity of options.

We help by

strategising

Strategising, writing and producing
winning tenders, bids, and proposals

Find out more

coaching

Coaching and training professionals in positive
business development behaviours

Find out more

planning

Planning, developing and executing effective business development strategies

Find out more

Referral & Cross-Selling in Practice

Referrals & Cross-Selling
in Practice

Based on analysis of 123 Australasian law firms, our research report gives you insights into effective and profitable referral and cross-selling programs. Discover the practices of the most successful firms, and improve your own results by learning more about:

  • referral strategies and programs adopted by firms
  • internal cross-selling practices at law firms
  • challenges and barriers for firm referral and cross-selling programs.

Ready to learn more? Download your free copy of the report.

Download now
Want to WIN MORE tenders, bids & proposals?

Want to WIN MORE
tenders, bids & proposals?

Making an objective judgement call on whether to bid for a tender or proposal opportunity is the critical first step to improving your success rate and securing profitable new business.

In the first part of our Win more tenders, bids & proposals series, you will learn how to make more informed decisions, and when to say no.

Get Part One Now

From our blog...

Winning tenders, bids and proposals: what matters most?

Winning tenders, bids and proposals: what matters most?

Clients often ask me what will help them write a winning tender, bid or proposal. Look through the following list of proposal or tender attributes (or key pieces) and pick the three you think will have the most impact on whether you win (or not): content accuracy clarity of writing completeness conciseness persuasive language addressing […]
Why you need a good LinkedIn profile, and where to start

Why you need a good LinkedIn profile, and where to start

Have you ever used Google to find out more about someone you met at a networking event or conference? Chances are that their LinkedIn profile showed up somewhere near the top of search results, and probably higher than their firm website bio. If someone Googled you, what would they find? LinkedIn is the most popular […]
How to get more work from existing clients

How to get more work from existing clients

When trying to develop new business in professional services, always go to your existing clients first. Why? Because they already have a relationship with you and they believe in your service. Many firms mistakenly overlook existing clients when they try to source new work. The return on investment from targeting your existing clients who know […]
Marketing and business development toolkit for 2016

Marketing and business development toolkit for 2016

What activities and approaches should be in your professional services firm’s marketing and business development toolkit for 2016? We’ve created a handy infographic comparing old and new tools. Old ways are not necessarily the wrong way, but there are newer – and often more effective – activities that are worth considering, and which might just prove the […]

Twitter

Connect

Suite 16
357 Military Road
Mosman
NSW 2088

T +61 2 9968 4168
F +61 2 9960 4480

Site map

JMA

privacy policy  |  subscribe  |  Copyright Julian Midwinter & Associates 2014  |  Website by One Rabbit