BD tips and insights

By Linda Julian

Be marketing minded

July 3, 2013 | Posted in: Business Development Skills

Being marketing minded means investing energy and a small amount of time in doing the “little extras” which, over the long run:

  • increase client satisfaction
  • encourage more work
  • yield referrals
  • cement valuable and satisfying relationships.

Here are a few ideas to get you started:
You’ve just concluded a major project, transaction, or case…

  • immediately send out an appropriately-crafted client satisfaction survey
  • suggest a project review
  • list key issues, their potential ramifications, and learnings from the project
  • jot down some ideas to avoid angst and do it (even) better next time  –  email to your client and other selected key advisors
  • send a card with a small gift  –  a bottle of wine, small hamper, business book, bunch of flowers  –  as a tangible “thank you”
  • follow-up on any offers/promises you’ve made along the way  –  introductions to other experts, copies of articles, etcetera
  • identify useful documents and materials for the future, burn a CD for the client, and send it with a friendly note
  • put a reminder into your calendar to follow up in a couple of months to see how things are going.

Total marketing time:  two to three hours.
Likely return on investment:  excellent.

This is just one situation which illustrates marketing mindedness in action.  There are countless others.

We can help, please get in touch.

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