If you don’t want to squander great business development opportunities with new clients, do your homework before first encounters.
Here are some of our client meeting tips to help your prepare.
Before meeting new clients, research and make sure you understand their:
- business, organisation, operations
- operating environment
- legal needs
- personal needs/interests.
Then prepare a list of the:
- issues you’d like to canvass
- services of direct value can you and your firm offer
- outcomes you’d like from the meeting.
Even the most seasoned professional will do better if they’ve done this groundwork, rather than just “winging it”.
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Remember, nothing is so complex that it cannot be explained simply Albert Einstein was spot-on when he said “nothing is so complex that it cannot be explained simply”. Tenders, bids, proposals, and informal pitches for business are not times to show how clever and capable you are by using legalese (I’m looking at you lawyers), […]