Using information graphics (infographics) in your marketing, sales and business documents makes them not only more visually appealing, but also more effective. People think in pictures, and 90% of the information that comes to the brain is received and processed visually. Infographics will attract the attention and maintain the focus of your readers.
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Most of us lead busy, fast-paced lives and do not have a lot of time to interpret large amounts of data. We have all been guilty of losing interest when data is conveyed in spreadsheet form – it can overwhelm many people and the significance of the data can be lost. Turning your data into an infographic will make an otherwise boring experience an engaging one.
Showcasing data in graphic form allows readers to quickly grasp the insights the data contains and also see relevant patterns and relationships. The information is simplified, and is more easily absorbed and retained.
Another benefit of infographics is that they are easily shared via social media, and if they provide links back to your website they can not only increase visitors to your site but also improve your search engine rankings.
Infographics can add value to your:
- tenders, bids, and proposals – especially when your responses are page or word limited
- presentations – graphic elements make a stronger impression than a presentation using only text
- business plans
- policies and procedures – infographics are a great educational tool
- websites – increase your brand awareness, provide global coverage and have viral capabilities.
For help creating visually stunning infographics, please get in touch.
Tender readability remains a problem for some in the 21st century. I still see submission documents that cling to a handful of really old hat tender presentation and formatting techniques. I suspect this is because some of these ‘rules’ are viewed as being more appropriate to a ‘formal’ style of document such as a tender. […]