Win Tenders Bids Proposals archive

By Alice Vuong

8 proposal hacks to save you time, money (and sanity)

July 16, 2014 | Posted in: Win Tenders Bids Proposals | Tags:

Putting together a compliant, persuasive and well-presented bid can be a daunting task, especially when you’re often in a race against the clock. We’ve put together proposal hacks that can help you and/or your business development team beat the tender blues.

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When to walk away from a tender “opportunity”

June 4, 2014 | Posted in: Win Tenders Bids Proposals | Tags: ,

In the last 20 years, formal procurement has crept into just about everything large organisations purchase, from the simple and commoditised (stationery) right through to the complex and intangible (professional services). It’s a system that providers are stuck with for now, especially when it comes large consumers of professional services (government, banks, insurers, listed companies […]

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An infographic is worth a thousand words

May 7, 2014 | Posted in: Win Tenders Bids Proposals

Using information graphics (infographics) in your marketing, sales and business documents makes them not only more visually appealing, but also more effective. People think in pictures, and 90% of the information that comes to the brain is received and processed visually. Infographics will attract the attention and maintain the focus of your readers.

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By Alice Vuong

Case studies: the ‘so what?’ test

April 23, 2014 | Posted in: Win Tenders Bids Proposals | Tags: ,

Case studies have become a common way for firms to evidence their expertise in tenders, capabilities documents, directories, blog posts and on their websites. But before you launch into writing up your next case study, pause for a moment and think about how you can make it a compelling and stand-out case for your audience. […]

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Exhibits A through Z: essential evidence for your tenders and proposals

April 9, 2014 | Posted in: Win Tenders Bids Proposals | Tags: ,

Our experience with clients, from lawyers through to not-for-profits, is that when it comes to tenders, bids and proposals winners are separated from losers by strong, evidence-based submissions. Resonant stories packed with specifics are what sell. Those compelling and credible stories are based on evidence. If your business depends on winning new work or retaining […]

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By Lilla Smee

Legal directory listings: what are the benefits?

March 12, 2014 | Posted in: Win Tenders Bids Proposals | Tags: ,

It’s that time of year again… legal directory listings are open! If you are considering whether submissions to the Chambers & Partners and/or The Legal 500 directory listings are right for your firm, read on. We’ll outline some of the benefits.

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By Alice Vuong

Legal directory results: what next?

February 26, 2014 | Posted in: Win Tenders Bids Proposals | Tags: ,

Congratulations if your firm has been listed in one of the major legal directories (Chambers & Partners, APL500 or others).  You may be thinking, what next? Don’t sit idly and let your time, efforts and results go to waste.  Take action with our top tips for making the most of your directory listing.

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By Lilla Smee

Should you ask clarification questions during a tender process?

October 23, 2013 | Posted in: Win Tenders Bids Proposals | Tags:

Most tender processes include a period during which respondents can submit clarification questions. These might relate to practical matters, such as the format of the submission, or to specific questions or components of the tender. In putting together a compliant bid, you want to be sure you understand the questions and address them correctly, and […]

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By Linda Julian

The 4 Cs of persuasion

August 14, 2013 | Posted in: Win Tenders Bids Proposals | Tags:

We’ve all had the experience of watching a TV commercial and wondering “what was that all about?”, or reading a sales promotion letter and thinking “so what?  why should I care?” Or even worse, receiving a proposal and groaning at the thought of reading the whole document. Persuasive messages can be characterised by the four […]

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By Linda Julian

Keys to differentiation

July 31, 2013 | Posted in: Grow your business, Win Tenders Bids Proposals | Tags:

We all know how difficult it can be to differentiate ourselves from our (often very) successful competitors. However, differentiation is critical to a winning proposal  –  without it, you will simply be one of the pack. Four keys to effective differentiation are: focus on what your client thinks is important – not only on what […]

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Feature article

Tender writing tips – Nothing is so complex that it cannot be explained simply

Tender writing tips – Nothing is so complex that it cannot be explained simply

Remember, nothing is so complex that it cannot be explained simply Albert Einstein was spot-on when he said “nothing is so complex that it cannot be explained simply”. Tenders, bids, proposals, and informal pitches for business are not times to show how clever and capable you are by using legalese (I’m looking at you lawyers), […]