Key Account Management programs

Consistent, deliberate, and proactive customer engagement at all levels is critical to everything an organisation does and stands for.

JMA’s co-design approach to the enhancement and implementation of Key Account Management programs delivers scalable frameworks that enable nurturing and growth. This approach enables a stronger, more deliberate and strategic culture of customer engagement through:

  • Tools and Playbooks that support the desired activities and required capabilities
  • Team capability development
  • Consistent methodology (systems, tools and skills)
  • Simplicity and transparency
  • Embedding the right operating model and infrastructure to support its success with your key accounts.

Our clients thrive on Key Account Management and have a clear focus on growth, in addition they experience:

  • Clear and stronger key buying & influence relationships
  • Greater product / service penetration
  • Stronger share of client spend
  • Competitive strength
  • Higher conversion rates on major bids, tenders and contracts
  • Supply and value chain agility.

If you’re ready to go from good to great, your growth is our focus.

Feature article

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

How are Fortune 500 companies dealing with the coronavirus pandemic? Although there is still a great deal of economic ‘crystal balling’ going on at present, some fascinating research has just been released by FORTUNE following a survey of FORTUNE 500 CEOs.   Some of the more interesting and telling findings include: 52% of CEOs are […]