Key Account Management programs

Consistent, deliberate, and proactive customer engagement at all levels is critical to everything an organisation does and stands for.

JMA’s co-design approach to the enhancement and implementation of Key Account Management programs delivers scalable frameworks that enable nurturing and growth. This approach enables a stronger, more deliberate and strategic culture of customer engagement through:

  • Tools and Playbooks that support the desired activities and required capabilities
  • Team capability development
  • Consistent methodology (systems, tools and skills)
  • Simplicity and transparency
  • Embedding the right operating model and infrastructure to support its success with your key accounts.

Our clients thrive on Key Account Management and have a clear focus on growth, in addition they experience:

  • Clear and stronger key buying & influence relationships
  • Greater product / service penetration
  • Stronger share of client spend
  • Competitive strength
  • Higher conversion rates on major bids, tenders and contracts
  • Supply and value chain agility.

If you’re ready to go from good to great, your growth is our focus.

Feature article

How to create value add services for tenders, bids & proposals

How to create value add services for tenders, bids & proposals

Value add services have become de rigueur for B2B services relationships and can be a positive, indeed tender-winning differentiator for your business. ‘Free of charge’ is music to clients’ ears given in the 21st century we’re all being expected to do more with less. And as we know, you have to give in order to […]