Who we are

Adam Thorp

Director & CEO

Adam is one of Australia’s most experienced practitioners in sales transformation and sales performance improvement.

A highly respected leader specialising in building businesses and building value he offers clients the smarts and insights accrued over a 20-year career focussed on delivering organisational growth.

Adam has successfully designed and implemented high-impact and high-RoI projects for clients spanning diverse organisations, sectors, industries and markets operating in globally and in Australasia, North and South America, the UK and Europe.

Completed projects include: devising and executing growth strategies, sales effectiveness programs and operational framework innovations.

He delivers growth by creating high value to drive demand for complex solutions, as well as providing advisory services on revenue generation strategy to many public and private organisations.

His focus is on delivering and implementing ‘win and grow’ strategies in these crucial areas:

  • sales infrastructure, capability and enablement, including technology deployment
  • revenue growth program design, including sales strategy design and implementation
  • strategic and key account program design, including CRM program integration and implementation
  • complex, major opportunity pitch and bid management
  • strategic efficiencies from process re-design and improvement
  • business opportunity and needs analysis

Adam has been working with JMA’s team and clients since 2014 and was appointed CEO in 2019.

In his previous roles as the MD of global sales performance specialist TRED International and at Huthwaite, Adam designed and executed numerous BD, account management and sales effectiveness transformation projects for leading organisations in the professional services, IT&C, financial services, technology, and industrial sectors.


Adam Thorp
Talk to Adam about transforming your sales capabilities and results

Adam's blog posts

Better understanding B2B buyers – Part I – The shift in B2B buyer motivation

While the steps in B2B buying ‘process’ have remained relatively unchanged in the past two decades; the motivations, sophistication and behaviour of buyers has certainly evolved. In 2020 the buying process ‘norm’ sees sellers contending with more influential procurement functions, multiple approval layers, buying ‘boards’, an increase in formal requests for tender, and probably the […]

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

How are Fortune 500 companies dealing with the coronavirus pandemic? Although there is still a great deal of economic ‘crystal balling’ going on at present, some fascinating research has just been released by FORTUNE following a survey of FORTUNE 500 CEOs.   Some of the more interesting and telling findings include: 52% of CEOs are […]

The Rise (and rise) of Sales Operations

Sales Operations (or if you like ‘business development’) is moving into a broader, more dynamic and strategic role both within many organisations – and so it should.  If there’s one function in the revenue generation engine that sees all and knows all, it’s Sales Operations. Historically, Sales Operations was a blanket covering anything to do […]