Libby helps clients in the legal, professional services and technology spaces translate the complexity of their work into clear, concise and creative language. She communicates the value of their work in a meaningful and powerful way.
As a former lawyer, Libby understand the nuances of legal and business language. She’s an expert in creating content that people can connect with, without oversimplifying.
Her experience covers:
- Developing branding, unique selling points (USPs), style and tone of voice for communications
- Creating website copy, including information architecture and SEO
- Developing content marketing campaigns and writing blog articles and other digital content
- Helping attract potential clients with SEO landing pages, white papers and more
- Reviewing, revising and creating internal and external marketing collateral
- Ghostwriting and editing articles for professional publications
- Writing career-related copy, including LinkedIn summaries, bios, elevator pitches and profiles
- Writing press releases, case studies, video scripts and more.
Libby’s career transition from law to communications came after a varied 17 years in law. She worked for a sole practitioner in a regional area before spending a couple of years in legal publishing and then practising insurance litigation with a mid-tier Sydney firm.
Her love of writing and analysis saw her stay in her next role as a legislative drafter with the NSW government for 12 years. Here, she drafted laws on everything from health to crime, transport and professional regulation, and refined the art of expressing complex concepts in the most simple and refined way possible.
Her clients commend her work ethic, professionalism, enthusiasm and results.
One client recently said:
“Libby’s copy literally jumped out of the pages at me!”
You might also see Libby’s name in your weekend newspaper. She writes for leading newspapers and magazines, including The Sydney Morning Herald, body+soul and Sunday Life, mostly on health and career topics.
Libby holds a Bachelor of Laws (Hons) and Bachelor of Science (psychology major).