Resources

Free business development resources, including check lists, tools and advice, developed by Julian Midwinter & Associates to help your business attract, win, grow and retain clients.

Bids, tenders, and proposals

Business development skills

Business development strategies

Research reports

Feature article

Same-same, but different  –  Best practice for recycling boilerplate tender, bid & proposal content

Same-same, but different – Best practice for recycling boilerplate tender, bid & proposal content

I once had a client say he wanted to do ‘fresh writing’ for the entirety of content in every single tender, bid and proposal response. That’s right…every time…every bid…100% written from scratch. Unsurprisingly the ‘fresh writing’ diktat put considerable extra pressure on his already frazzled team and didn’t help his firm’s win rate. When it […]