How easy is it to do business with your professional services firm?

September 7, 2016 | Posted in: Business Development Skills

How is easy it for prospective clients to become clients of your professional services firm? Are you or your team inadvertently putting up barriers that are turning off prospective clients? Firms often work long and hard on the marketing and positioning side of business development so the prospective lead or referred client is primed and […]

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Same-same, but different  –  Best practice for recycling boilerplate tender, bid & proposal content

Same-same, but different – Best practice for recycling boilerplate tender, bid & proposal content

I once had a client say he wanted to do ‘fresh writing’ for the entirety of content in every single tender, bid and proposal response. That’s right…every time…every bid…100% written from scratch. Unsurprisingly the ‘fresh writing’ diktat put considerable extra pressure on his already frazzled team and didn’t help his firm’s win rate. When it […]