Three simple tender writing tips for success
When a client asks how I can help them with a tender, my brain instantly flips through the hundreds of things you need to do (and do well) to write a winning bid. Where do you start? Ultimately, each situation is unique, but there are three key things for tender writing success you need to […]
Continue Reading8 proposal hacks to save you time, money (and sanity)
Putting together a compliant, persuasive and well-presented bid can be a daunting task, especially when you’re often in a race against the clock. We’ve put together proposal hacks that can help you and/or your business development team beat the tender blues.
Continue ReadingCase studies: the ‘so what?’ test
Case studies have become a common way for firms to evidence their expertise in tenders, capabilities documents, directories, blog posts and on their websites. But before you launch into writing up your next case study, pause for a moment and think about how you can make it a compelling and stand-out case for your audience. […]
Continue ReadingThe 4 Cs of persuasion
We’ve all had the experience of watching a TV commercial and wondering “what was that all about?”, or reading a sales promotion letter and thinking “so what? why should I care?” Or even worse, receiving a proposal and groaning at the thought of reading the whole document. Persuasive messages can be characterised by the four […]
Continue ReadingCase studies – using them to improve your tender or proposal
Well-devised case studies in tenders or proposals can be compelling. Case studies, in this context, mean write-ups (in a journalistic or “article” style) of individual cases or circumstances which demonstrate: your distinctive expertise your understanding of the client’s industry and business challenges your appreciation of the special requirements, preferences, and culture of your prospective client […]
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Feature article
Tender readability – tips to improve your tender presentation and some tender presentation no-nos
Tender readability remains a problem for some in the 21st century. I still see submission documents that cling to a handful of really old hat tender presentation and formatting techniques. I suspect this is because some of these ‘rules’ are viewed as being more appropriate to a ‘formal’ style of document such as a tender. […]
