Tender, bid & proposal strategy

Set your next tender, bid or proposal on course for success with guidance from JMA’s expert bid strategists.

JMA will expertly:

  • review your relationship, track record and prospects with the vendor
  • unlock your value proposition, unique selling points and ‘win’ themes
  • analyse vendor requirements and decipher selection criteria
  • identify gaps, weakness and issues to be addressed in your offering
  • define key messages and articulate your value proposition and service differentiators to ensure you’re selling effectively
  • facilitate your critical thinking on appropriate pricing, including structures, discounts, alignment with client drivers and competitiveness
  • work with you to devise clever alternative service models and alternative proposals
  • develop relevant and appealing value-added services for you to offer.

Got a bid or tender on now? Check out JMA’s WIN CLINICS

If winning business is important to your firm’s prosperity, whether to win new work or retain those hard-to-replace clients, JMA can be in your corner next time.

Feature article

If you’re bidding for everything, how can you improve your chances of success?

If you’re bidding for everything, how can you improve your chances of success?

One thing is certain in this post lockdown world: it is highly unlikely that any business will decline the opportunity to respond to an RFP. In fact, with revenues under pressure for most organisations, every RFP will likely be viewed as a genuine ‘opportunity’. This means that even for those businesses with a robust go/no […]