Tender, bid & proposal strategy

Set your next tender, bid or proposal on course for success with guidance from JMA’s expert bid strategists.

JMA will expertly:

  • review your relationship, track record and prospects with the vendor
  • unlock your value proposition, unique selling points and ‘win’ themes
  • analyse vendor requirements and decipher selection criteria
  • identify gaps, weakness and issues to be addressed in your offering
  • define key messages and articulate your value proposition and service differentiators to ensure you’re selling effectively
  • facilitate your critical thinking on appropriate pricing, including structures, discounts, alignment with client drivers and competitiveness
  • work with you to devise clever alternative service models and alternative proposals
  • develop relevant and appealing value-added services for you to offer.

If winning business is important to your firm’s prosperity, whether to win new work or retain those hard-to-replace clients, JMA can be in your corner next time.

Feature article

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

How are Fortune 500 companies dealing with the coronavirus pandemic? Although there is still a great deal of economic ‘crystal balling’ going on at present, some fascinating research has just been released by FORTUNE following a survey of FORTUNE 500 CEOs.   Some of the more interesting and telling findings include: 52% of CEOs are […]