Who we are

Amy Burton-Bradley

Consulting Director

I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!

During her 15+ years immersed in professional and expert services marketing Amy has seen what works, and what doesn’t.

Her advice and practical know-how propels professional practices and other providers of complex services to better business development and greater profitability.

Tenders, bids & proposals expertise

Amy’s  overall “win rate” is tracking at 74% (based on outcomes in 200+ bids 2009-2021) and in the 2020/21 financial year she is tracking at 81% (13 wins out of 16 bids)

Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.

Amy has special knowledge of tendering to all levels of government and the insurance sector.  Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.

See Amy’s tender, bid & proposal history here.

Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.

A Partner in the business Amy also leads the consulting team at JMA along with CEO, Adam Thorp and Director, Mark Midwinter.

Marketing & business development expertise

When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.

Seen & heard

See and hear Amy in action by catching up on one of her guest podcast, webinar or webcast appearances below:

What clients are saying about Amy

‘Amy provided a clear and concise framework with appropriate resources and tools that kept on us on track in reaching the
milestones of our response. The team felt well supported at every point and her calming approach kept the team from working in a chaotic environment like we had done so in the past.’
Business and Innovation Manager, not for profit 

‘Amy was fabulous.  Very approachable, and very committed to our project.  She was always accessible, proactive and patient.’
Sector leader, professional services firm

‘As always, Amy was fantastic. She has a real gift for converting legalese into user-friendly language. Amy is always responsive;
knows the market and goes the extra mile. She is a pleasure to work with.’
Senior partner, law firm

‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area. 
Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm

‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm

‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm

‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm

‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm

‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm

Amy Burton-Bradley
Talk to Amy about winning your next tender, bid or proposal

Amy's blog posts

Tender writing tips – Nothing is so complex that it cannot be explained simply

Remember, nothing is so complex that it cannot be explained simply Albert Einstein was spot-on when he said “nothing is so complex that it cannot be explained simply”. Tenders, bids, proposals, and informal pitches for business are not times to show how clever and capable you are by using legalese (I’m looking at you lawyers), […]

Tender writing tools and techniques

When it comes to the pressure cooker of deadline driven tender writing you often need all the help you can get. In this blog I’ll share some of our tried-and-true tools and techniques which may just help improve your tender writing. Or as the Sound of Music song goes …These Are A Few Of My […]

How to respond to an e-tender – online procurement portal tips

The last decade has seen an increase in the use of online procurement portals or e-procurement systems to manage competitive selection processes (e-Tendering), especially by large consumers of complex services. From an evaluator and procurement perspective e-procurement and e-tenders makes it easier to rank suppliers based on data and dollars. However, there’s usually little facility […]