Who we are

Amy Burton-Bradley

Consulting Director

I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!

During her 15 years immersed in professional services marketing Amy has seen what works, and what doesn’t.

Her advice and practical know-how propels professional practices to better business development and greater profitability.

Tenders, bids & proposals expertise

In 2016 Amy’s tender, bid and proposal win rate was 89% (based on 24 wins in 27 bids)

Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.

Amy has special knowledge of tendering to all levels of government and the insurance sector.  Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.

Since 2009 her success rate in tenders and bids has consistently run at better than 80%, see Amy’s tender, bid & proposal history here.

Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.

A Partner in the business Amy also leads the consulting team at JMA along with Director, Mark Midwinter.

Marketing & business development expertise

When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.

What clients are saying about Amy

‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area. 

Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm, 2018

‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm, 2017

‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm, 2017

‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm, 2017

‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm, 2017

‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm, 2016

‘Amy was brilliant!’
Managing Partner, national Australian law firm, 2016

‘Whilst I know that there were other members of your team working on this RFP, I dealt only with Amy. She was exceptionally professional, hardworking, innovative, understanding and very accessible throughout the entire process.’
Partner of national law firm, 2016

‘Amy is always available & has the industry knowledge to assist in crafting a response which may attract the assessor.’
Practice Group Leader, law firm, 2016

“Working with Amy, our document was able to provide new solutions and direct the client to alternative ways to achieve savings with a preferred result for all.”
Practice Group Leader, national Australian firm, 2016

“Thank you for making the [tendering] process enjoyable, rewarding and seamless. Your intelligence, expertise and professionalism is outstanding. Your personal skills (and on this one we have largely dealt with each other by email) have been terrific. I look forward to working with you again. You are a great resource for [our firm] and we love having you on our team.”
Managing Partner of NZ boutique law firm, 2015

“Thanks also to Amy for her valuable assistance. She was well organised, on top of the subject, accessible and pleasant to deal with.”
Principal of NSW specialist law firm, 2015

Amy Burton-Bradley
Talk to Amy about your next tender, bid or proposal

Amy's blog posts

Co-opetition: if you can’t beat them, should you join them?

Co-opetition or ‘competitive collaborations’ are alliances formed between direct and sometimes indirect competitors. The term co-opetition is used by management academics and economists to describe the phenomenon of ‘competing without having to kill the opposition and co-operating without having to ignore self-interest’. You can think of co-opetition as a sort of ‘if you can’t beat […]

How to interview subject matter experts (SMEs) at tender time

SMEs – that’s ‘subject matter experts’ (rather than ‘small-to-medium enterprises’) – can be great to work with (as can small-to-medium enterprises!) on a tender. However, sometimes in the heat of a deadline SME input to a tender can become lost in translation (or worse left out). We’ve talked before about how specifics sell, and that’s […]

Breaking up with a client

Breaking up is hard to do. Especially when you’re considering a break up with a client in the professional services context. Many professionals spend so much time winning or delivering client work that they don’t take time to think about the quality of their service relationships. The arrangement may work for the client, but does […]

Amy's publications

Simple ways to get more referrals

Law Institute Journal, 1 November 2017
View Publication

IBM's reputation at risk

Sydney Morning Herald 12 August 2016
View Publication

The profitability of niching down

Law Society of NSW, 10 February 2015
View Publication

Are you sophisticated?

ALPMA blog, 23 September 2014
View Publication