Who we are

Amy Burton-Bradley

Consulting Director

I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!

Amy is currently on parental leave.


During her 15+ years immersed in professional and expert services marketing Amy has seen what works, and what doesn’t.

Her advice and practical know-how propels professional practices and other providers of complex services to better business development and greater profitability.

Tenders, bids & proposals expertise

Amy’s overall ‘win rate’ is tracking at 74% (based on outcomes in 300+ bids 2009-2022) and
for the 18 month period January 2020 – June 2022 her win rate is tracking at 86% (30 wins out of 35 bids)

Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.

Amy has special knowledge of tendering to all levels of government and the insurance sector. Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.

See Amy’s tender, bid & proposal history here.

Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.

As a Director of the business Amy also leads the consulting team at JMA along with Co-Founder and Director, Mark Midwinter.

Marketing & business development expertise

When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.

Seen & heard

See and hear Amy in action by catching up on one of her guest podcast, webinar or webcast appearances below:

What clients are saying about Amy

‘WE WON THE TENDER!!!!!  We couldn’t do it without you.
Thank you so much for all the work you did for us.
The council was really impressed by it all and was told they were blown away.’

‘Amy provided a clear and concise framework with appropriate resources and tools that kept on us on track in reaching the
milestones of our response. The team felt well supported at every point and her calming approach kept the team from working in a chaotic environment like we had done so in the past.’
Business and Innovation Manager, not for profit 

‘Amy was fabulous.  Very approachable, and very committed to our project.  She was always accessible, proactive and patient.’
Sector leader, professional services firm

‘As always, Amy was fantastic. She has a real gift for converting legalese into user-friendly language. Amy is always responsive;
knows the market and goes the extra mile. She is a pleasure to work with.’
Senior partner, law firm

‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area. 
Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm

‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm

‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm

‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm

‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm

‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm

Amy Burton-Bradley
Talk to Amy about winning your next tender, bid or proposal

Amy's blog posts

Tender readability – tips to improve your tender presentation and some tender presentation no-nos

Tender readability remains a problem for some in the 21st century. I still see submission documents that cling to a handful of really old hat tender presentation and formatting techniques. I suspect this is because some of these ‘rules’ are viewed as being more appropriate to a ‘formal’ style of document such as a tender. […]

The 12 bid bugbears of Christmas…

A very special Christmas carol dedicated to all the bid managers, tender writers and others giving up their holidays to work on RFTs…   The 12 bid bugbears of Christmas On the first day of Christmas Procurement gave to me An RFT due by end of January… On the second day of Christmas Procurement gave […]

Tender writing tips for winning tenders – writing tender answers

How to write tender answers – 4 tips to help increase persuasion Part art, part science, nailing the writing of tender answers for a win can be difficult, especially if you don’t do it often. Many tender drafts (and submitted bids) JMA reviews tend to be overwritten, garbled, and full of quaint, flowery language as […]