I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!
During her 15 years immersed in professional services marketing Amy has seen what works, and what doesn’t.
Her advice and practical know-how propels professional practices to better business development and greater profitability.
Tenders, bids & proposals expertise
In 2016 Amy’s tender, bid and proposal win rate was 89% (based on 24 wins in 27 bids)
Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.
Amy has special knowledge of tendering to all levels of government and the insurance sector. Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.
Since 2009 her success rate in tenders and bids has consistently run at better than 80%, see Amy’s tender, bid & proposal history here.
Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.
A Partner in the business Amy also leads the consulting team at JMA along with Director, Mark Midwinter.
Marketing & business development expertise
When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.
What clients are saying about Amy
“Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.”
Marketing Manager, IP firm, 2017
“Amy is great to work with, good at setting boundaries, efficient and effective.”
Partner, Canberra law firm, 2017
“Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..”
Partner, top tier global law firm, 2017
“I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.”
Lawyer, NZ law firm, 2017
“Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.”
Director, building inspections firm, 2016
“Amy was brilliant!”
Managing Partner, national Australian law firm, 2016
“Whilst I know that there were other members of your team working on this RFP, I dealt only with Amy. She was exceptionally professional, hardworking, innovative, understanding and very accessible throughout the entire process.”
Partner of national law firm, 2016
“Amy is always available & has the industry knowledge to assist in crafting a response which may attract the assessor.”
Practice Group Leader, law firm, 2016
“Working with Amy, our document was able to provide new solutions and direct the client to alternative ways to achieve savings with a preferred result for all.”
Practice Group Leader, national Australian firm, 2016
“Thank you for making the [tendering] process enjoyable, rewarding and seamless. Your intelligence, expertise and professionalism is outstanding. Your personal skills (and on this one we have largely dealt with each other by email) have been terrific. I look forward to working with you again. You are a great resource for [our firm] and we love having you on our team.”
Managing Partner of NZ boutique law firm, 2015
“Thanks also to Amy for her valuable assistance. She was well organised, on top of the subject, accessible and pleasant to deal with.”
Principal of NSW specialist law firm, 2015
Amy's blog posts
Following on from our popular blog on Three simple tender writing tips for success here are four more to keep in mind: #1 Don’t be indecisive Make early, clear-cut decisions on the scope of your bid – this may include choosing areas or categories you will bid for, as well as nominating team members. Late […]
I once had a client say he wanted to do ‘fresh writing’ for the entirety of content in every single tender, bid and proposal response. That’s right…every time…every bid…100% written from scratch. Unsurprisingly the ‘fresh writing’ diktat put considerable extra pressure on his already frazzled team and didn’t help his firm’s win rate. When it […]
For many prospective clients, the fastest and easiest way to tell you that they’re not proceeding with your proposal, tender or bid is to say “sorry – the price is too high”. Sometimes this is the entire story. Other times, it is simply a quick way to avoid saying what’s really the problem – […]