I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!
During her 15+ years immersed in professional and expert services marketing Amy has seen what works, and what doesn’t.
Her advice and practical know-how propels professional practices and other providers of complex services to better business development and greater profitability.
Tenders, bids & proposals expertise
Amy’s overall “win rate” is tracking at 74% (based on outcomes in 200+ bids 2009-2021)
Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.
Amy has special knowledge of tendering to all levels of government and the insurance sector. Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.
Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.
A Partner in the business Amy also leads the consulting team at JMA along with CEO, Adam Thorp and Director, Mark Midwinter.
Marketing & business development expertise
When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.
Seen & heard
See and hear Amy in action by catching up on one of her guest podcast, webinar or webcast appearances below:
What clients are saying about Amy
Amy was fabulous. Very approachable, and very committed to our project. She was always accessible, proactive and patient.
Sector leader, professional services firm
‘As always, Amy was fantastic. She has a real gift for converting legalese into user-friendly language. Amy is always responsive;
knows the market and goes the extra mile. She is a pleasure to work with.’
Senior partner, law firm
‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area.
Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm
‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm
‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm
‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm
‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm
‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm
Amy's blog posts
The last decade has seen an increase in the use of online procurement portals or e-procurement systems to manage competitive selection processes (e-Tendering), especially by large consumers of complex services. From an evaluator and procurement perspective e-procurement and e-tenders makes it easier to rank suppliers based on data and dollars. However, there’s usually little facility […]
If you’re new to the world of tenders (or were just curious about the meaning of some common ‘tender’ terms) this is the tender definitions blog for you! What is a ‘tender’? Tender has a few meanings of course (it can mean ‘sensitive’ for instance), but in a commercial context ‘tender’ means preparing and submitting […]
As the first year of the 2020s approaches its conclusion against the backdrop of the COVID-19 pandemic; JMA has pinpointed 5 more tender trends your business should not only be aware of, but be ready for. TENDER TRENDS #1: SUBMITTING & THEN ‘PITCHING’ YOUR BID ON THE SAME DAY JMA recently supported a client in […]