Who we are

Amy Burton-Bradley

Consulting Director

I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!

During her 15 years immersed in professional services marketing Amy has seen what works, and what doesn’t.

Her advice and practical know-how propels professional practices to better business development and greater profitability.

Tenders, bids & proposals expertise

In 2016 Amy’s tender, bid and proposal win rate was 89% (based on 24 wins in 27 bids)

Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.

Amy has special knowledge of tendering to all levels of government and the insurance sector.  Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.

Since 2009 her success rate in tenders and bids has consistently run at better than 80%, see Amy’s tender, bid & proposal history here.

Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.

A Partner in the business Amy also leads the consulting team at JMA along with Director, Mark Midwinter.

Marketing & business development expertise

When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.

What clients are saying about Amy

‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area. 

Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm, 2018

‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm, 2017

‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm, 2017

‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm, 2017

‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm, 2017

‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm, 2016

‘Amy was brilliant!’
Managing Partner, national Australian law firm, 2016

‘Whilst I know that there were other members of your team working on this RFP, I dealt only with Amy. She was exceptionally professional, hardworking, innovative, understanding and very accessible throughout the entire process.’
Partner of national law firm, 2016

‘Amy is always available & has the industry knowledge to assist in crafting a response which may attract the assessor.’
Practice Group Leader, law firm, 2016

“Working with Amy, our document was able to provide new solutions and direct the client to alternative ways to achieve savings with a preferred result for all.”
Practice Group Leader, national Australian firm, 2016

“Thank you for making the [tendering] process enjoyable, rewarding and seamless. Your intelligence, expertise and professionalism is outstanding. Your personal skills (and on this one we have largely dealt with each other by email) have been terrific. I look forward to working with you again. You are a great resource for [our firm] and we love having you on our team.”
Managing Partner of NZ boutique law firm, 2015

“Thanks also to Amy for her valuable assistance. She was well organised, on top of the subject, accessible and pleasant to deal with.”
Principal of NSW specialist law firm, 2015

Amy Burton-Bradley
Talk to Amy about your next tender, bid or proposal

Amy's blog posts

Why firms keep bidding on losers and what you can do about it

A crap ‘win rate’ or lack of bidding success is usually a direct result of bidding on too many losers, aka inappropriate ‘opportunities’. Too often, professional services firms are tempted by the potential boost in revenue, and go all out pursuing speculative tender and proposal opportunities. Generally these firms have no consistently applied or objective ‘bid-or-no-bid’ […]

Avoiding buyer’s remorse

Do your clients ever suffer from buyer’s remorse? For many expert professional services – especially legal and accounting – purchase is not optional: it’s mandatory, driven by compliance requirements, or as an essential component of project delivery. Worse still, a fair slice of consumption is a true ‘grudge spend’, mandated by lenders, regulators, and opponents. […]

And the winner is…Environmental scanning

And the winner is… ‘Sid-an-eeeeeeeeeeeeeeeeeeeeeee!’ Juan Antonio Samaranch annoucing Sydney’s winning bid for the 2000 Summer Olympics. The exhilaration from winning a tender, bid or proposal is hard to beat and the benefits are many! But what about lost bids, tenders and proposals? An infamous proposal failure was Australia’s lost bid for the 2022 Soccer […]

Amy's publications

Simple ways to get more referrals

Law Institute Journal, 1 November 2017
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IBM's reputation at risk

Sydney Morning Herald 12 August 2016
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The profitability of niching down

Law Society of NSW, 10 February 2015
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Are you sophisticated?

ALPMA blog, 23 September 2014
View Publication