I’m passionate about helping firms win more new business and retain existing clients…
I get a kick out of seeing professionals thrive!
During her 15 years immersed in professional services marketing Amy has seen what works, and what doesn’t.
Her advice and practical know-how propels professional practices to better business development and greater profitability.
Tenders, bids & proposals expertise
Amy’s “win” rate in the last decade is 73% (based on outcomes in over 200 bids 2009-2019)
Expert in tenders, proposals and pitches for business, Amy has an enviable success rate which derives from clear thinking, spot on advice, creative approaches to presenting credentials and effective project management.
Amy has special knowledge of tendering to all levels of government and the insurance sector. Long term relationships with clients means Amy takes clients’ credentials and bids to another level through effective and persuasive evidence driven storytelling to win work.
Amy’s latest publication, Part 1 of JMA’s Win more tenders, bids & proposals series, is available for download here.
A Partner in the business Amy also leads the consulting team at JMA along with CEO, Adam Thorp and Director, Mark Midwinter.
Marketing & business development expertise
When’s she’s not producing winning tenders, bids & proposal Amy’s solid generalist background in marketing, communications and business development is deployed on special projects. You can learn more about Amy’s marketing and business development expertise here.
What clients are saying about Amy
‘I really don’t know what to say. Yes I am paying you for this work but your responsiveness, standard of work and understanding of what I needed with this was/is outstanding! Not to mention you work like a maniac just like me – that helped! I would recommend you to anyone who needs assistance in this area.
Thank you thank you thank you… Whatever the outcome, this has been relatively painless and I have a great document to boot!’
Principal, boutique IP firm, 2018
‘Amy was incredibly easy to deal with and immediately understood our business which made the entire process smooth and seamless. She was able to provide the extra pair of hands required given our limited capacity and was also a great sounding board on some strategic issues where needed.’
Marketing Manager, IP firm, 2017
‘Amy is great to work with, good at setting boundaries, efficient and effective.’
Partner, Canberra law firm, 2017
‘Thank you for all your help. You were both fantastic. I know it was hard to get everyone to provide their contributions BUT you did it with very little co-ordination effort on our part. And you added value in the drafting. It was a more efficient and less stressful experience..’
Partner, top tier global law firm, 2017
‘I’d just like to reemphasise our thanks for your help through the entire process – we really appreciated your guidance and expertise throughout, and we look forward to working with you again in future.’
Lawyer, NZ law firm, 2017
‘Very impressed with how well and how quickly ABB was able to walk in my shoes. Superb advice and service.’
Director, building inspections firm, 2016
‘Amy was brilliant!’
Managing Partner, national Australian law firm, 2016
“Working with Amy, our document was able to provide new solutions and direct the client to alternative ways to achieve savings with a preferred result for all.”
Practice Group Leader, national Australian firm, 2016
“Thank you for making the [tendering] process enjoyable, rewarding and seamless. Your intelligence, expertise and professionalism is outstanding. Your personal skills (and on this one we have largely dealt with each other by email) have been terrific. I look forward to working with you again. You are a great resource for [our firm] and we love having you on our team.”
Managing Partner of NZ boutique law firm, 2015
Amy's blog posts
Educating may be the pinnacle of selling. Educating the world at large, your target market, referral sources, clients, and prospective clients about why they need what you can expertly do for them is the highest and purest form of marketing. An education approach really helps with need recognition. If your market doesn’t know it has […]
More tips on nailing the sale – doing your best in pitch meetings and during shortlisting interviews
No matter how clever a professional or a ‘natural’ you are or how beautifully presented your tender or bid was, you’ll put in a far better performance – at a pitch, prospective client meeting, shortlisting interview or beauty parade, or whatever – with a little preparation. Maybe you’re great on your feet, maybe you enjoy […]
Over the years JMA’s research has shown the most successful and profitable professional services firms benefit hugely from referrals (both from individuals external to their firm, and from internal referrals or cross-selling that occurs in-firm). In our latest study 70% of respondents rated their referral relationships or networks as “highly effective” and the number one […]