BD tips and insights

Better understanding B2B buyers – Part III – The changes in buying methods

October 14, 2020 | Posted in: Grow your business | Tags: , , ,

Just when sales seemed to be more attuned to changes in customer sentiment, shifts in demand, and the needs of different buying methods, along came the COVID-19 pandemic. As we covered in Parts I and II the ensuing uncertainty has seen customers accelerate their shift to digital engagement, leaving sellers with more channels to cover […]

Continue Reading

Better understanding B2B buyers – Part II – The shift in B2B buying steps

August 17, 2020 | Posted in: Grow your business | Tags: , , ,

In Part 1 of this series we looked at the three types of buying motivation with a focus on ‘Fear Buying’ and what this means for sellers. In Part II, we’ll look at the steps buying organisations are starting to employ around decision making and also some key purchasing trends. Lessons learned from businesses who […]

Continue Reading

Better understanding B2B buyers – Part I – The shift in B2B buyer motivation

While the steps in B2B buying ‘process’ have remained relatively unchanged in the past two decades; the motivations, sophistication and behaviour of buyers has certainly evolved. In 2020 the buying process ‘norm’ sees sellers contending with more influential procurement functions, multiple approval layers, buying ‘boards’, an increase in formal requests for tender, and probably the […]

Continue Reading

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

How are Fortune 500 companies dealing with the coronavirus pandemic? Although there is still a great deal of economic ‘crystal balling’ going on at present, some fascinating research has just been released by FORTUNE following a survey of FORTUNE 500 CEOs.   Some of the more interesting and telling findings include: 52% of CEOs are […]

Continue Reading

How to manage a bid remotely – Part 5 – a centralised bid content library

It’s the dream of many a bid team – a single repository of bid content that is up to date, quick to access and ready to go at your fingertips.  Really when it comes to helpful tools for winning bids it’s the ultimate –  access to a comprehensive bid content library that is. Remote or […]

Continue Reading

How to manage a bid remotely – Part 4 – effective bid file and document management

Some organisations were already well equipped prior to COVID-19 to have their entire workforce work remotely with full access to all their usual systems. For many others however, it’s a brave new world, with a steep learning curve along with technology teething problems. These problems can become especially apparent when it comes to managing a […]

Continue Reading

How to manage a bid remotely – Part 3 – managing key bid decisions

In Part 1 of this series we discussed the importance of focussed and consistent communication with your remote bid team – setting agendas, regular meetings and consistent tools or channels. In Part 2 we covered-off managing less formal interactions and the importance of keeping up remote bid team morale. Now, in Part 3 of How […]

Continue Reading

How to manage a bid remotely – Part 2 – keeping up remote bid team morale

In Part 1 of How to manage a bid remotely we discussed the importance of setting clear and consistent communication protocols to drive effective bid collaboration. However, in these uncertain times it’s a very good idea to look beyond ‘formal’ bid communication and take time to regularly check-in on your remote bid team’s welfare. Keeping […]

Continue Reading

How to manage a bid remotely – Part 1 – effective collaboration at a distance

In the wake of the ‘new normal’ COVID-19 has brought we are all learning new techniques and trialling different approaches to managing tenders, bids and proposals. Many bid teams who would normally work alongside each other have had to drastically adjust as the old onsite collaboration model has (for now) been turned on its head. […]

Continue Reading

Educating is selling

March 3, 2020 | Posted in: Grow your business | Tags: , ,

Educating may be the pinnacle of selling. Educating the world at large, your target market, referral sources, clients, and prospective clients about why they need what you can expertly do for them is the highest and purest form of marketing. An education approach really helps with need recognition. If your market doesn’t know it has […]

Continue Reading

Select articles

Feature article

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

Fortune 500 CEOs on COVID-19 driven business transformation what it means for B2B sales

How are Fortune 500 companies dealing with the coronavirus pandemic? Although there is still a great deal of economic ‘crystal balling’ going on at present, some fascinating research has just been released by FORTUNE following a survey of FORTUNE 500 CEOs.   Some of the more interesting and telling findings include: 52% of CEOs are […]